🎓 Definition

The Share of the brand - or market share – or sales contribution – defines the ratio of sales (in value or volume) of a defined group (category, sub-category, format, supplier) compared to the sales of the total group. It is expressed in %

When a supplier's sale grows more than the category sales, its market share inside the retailer – or its sales contribution – is growing. In this case, the supplier is a Category Growth Driver.

🖥️ Make it happen in Ariane

Step 1: Select the Market Share Menu in the Performance Menu Bar.

Step 2: Select Option in the Filter Menu and choose the KPI you want.

Step 3: Select the display by which hierarchy level you want to measure and the period scope.

And here it is.