A new customer is a customer who recently (time frame defined by the retailer) acquired the card. Each company will define its own duration during which a Customer can be labelled as New.
Number of Carded Customers who signed up to the Loyalty Program for less than x weeks
Number of New Customers who came shopping at least 1 time within the x weeks after their signing up on the Loyalty Program
🖥️ Make it happen in Ulys CRM
How to access New customer in Ulys:2 Simple Steps
Step 1: Select Buying Pattern under the Behaviors Menu in the Menu Bar.
Step 2: Select the Option in the Filter Menu and select the frequency and period you want to measure.
And here it is. The New customer will appear in the New vs Returning Customer widget.
You can also extract the List of Customers who are identified in each segment of New vs Returning Customer from the Table icon.