🎓Definition

Identifies what Loyal Customers buy during a shopping trip, online or in physical stores.

Measurement 

Definition 

Benefit 

Basket Value 

Monetary value of the products purchased by Customers in a Shopping Trip 

Measure the level of spending by trip. Provides a quantified basis for strategies aimed at increasing customer spending 

Basket Penetration 

[Total Number of baskets containing specific products] Ă· [Total Number of baskets] 

Measure the popularity of the selected products or group of products.  Provides a quantified basis to measure the effectiveness of strategies that aim at influencing Customers to buy more or more often a specific group of products or Brands 

Basket Number of Products 

Number of products with a different barcode in the Basket 

Help understand the nature of the Shopping Mission Customers are looking for when visiting the store. 

It also helps measure the quality of the assortment (Variety) 

Number of Items 

Number of products, whatever the barcode in the Basket. 

Help understand the nature of the Shopping Mission Customers are looking for when visiting the store. 

It also helps understand some components of the Customer’s consumption and household structure