🎓 Definition

For a Brand, a group of customers who used to buy competitors’ Brands and then switched to their own Brands.


🖥️ Make it happen in Ulys CRM

How to access Switch gain in Ulys:7 Simple Steps

Step 1: Select Switching Menu from Segmentation Menu Bar.

Step 2: Select Create a New Customer List.

Step 3: Select the scope you want to measure.

Step 4: Select Switching gain from the Shopping Behavior.

Step 5: Select Customer profiling (Age, Gender, Ethnicity, Shopping Frequency etc.). If Personal Data Protection Act related to your Country allows you to store Personal Data Information of your Customers and ONLY if you have the consent of your Customers to use his Personal Data.

Step 6: See the Segment Summary and save the Segment

Step 7: Customer List is created and saved in the Ulys platform (Saved Segmentation Menu) and can be downloaded.