🎓 Definition

Share of Voice defines the number of promotions of a specific scope vs. a larger scope. If there are 15 promotions in the Rice category and Brand A has 3 promotions during that same period, Brand A Share of Voice is 20%.

🖥️ Make it happen in Ariane

How to access Promotion intensity in Ariane4S: 2 Simple Steps

Step 1: Select the Promotion Evolution Menu in the Promotion Menu Bar

Step 2: Select Option in the Filter Menu and choose the period and hierarchy level you want to measure.

And here it is.