🎓 Definition

The Penetration rate of a category is a ratio defined by the total number of Tickets with at least a product from that category divided by the total number of tickets during the period. The higher the penetration rate, the higher the number of customers that come into the store buying products from this category.

🖥️ Make it happen in Ariane

How to access Penetration in Ariane4S: 3 Simple Steps

Step 1: Select the Basket Evolution Menu in the Shopper Menu Bar.


Step 2: Select Option in the Filter Menu and choose the Basket Penetration (%) Metrics.

Step 3: Select the frequency at which you want to measure your Basket Penetration (%) Metrics.

And here it is