◼ Economic is down, so the budget is tight. An effective category/brand plan is a must
◼ Data is more complex and stay in various source, and challenging to synthesize into the actionable insights

Objective
✔️ How to use your Brand Category Review to collaborate with your Retailer
✔️ What is the frame of the category review
✔️ How to generate insights that lead to action
✔️ Execute tactics that drive sales