A cohort is a group of people with similar behaviors or characteristics within a certain period of time. Cohort analysis is a type of behavioral analytics, which is primarily identified by breaking down customers into related groups in order to gain a better understanding of their behaviors.

đź’»Cohort analysis in Ulys CRM

How to access Cohort analysis in Ulys:2 Simple Steps

Step 1: Select Cohort Analysis Menu from Segmentation Menu Bar.

Step 2: Select the KPI and period at which you want to measure type of behavior.

And here it is. Classification of customers group can varies depending on the selected KPIs.