🎓 Definition

Is the ability to plan and monitor the several steps of a campaign to maximise its efficacy and effectiveness. If we compare a Campaign Life Cycle to a Product Life Cycle, specific messages and stimuli will be needed at various stages of the Campaign’s life.

Put simply, Campaign Management is the planning, execution, tracking of a marketing initiative or Campaign.

❓What is used for

Whether a Retailer is looking to increase sales, establish its brand image, improve its Customer retention rates, attract new Customers, campaign management makes his goal more achievable.

Although some campaigns may only run on one channel or will target customers in a a single format, city, region for a short period of time, the majority of campaigns now run on multiple channels simultaneously. As a result tracking the progress and success of these campaigns can quickly become tricky and time consuming. Ultimately this means that opportunities and key insights can be missed.

The success of a Campaign is actually determined by how well it's created, implemented, communicated and assessed. For this reason by using a campaign management strategy, Retailer can ensure that target audience is clearly identified, the campaign is promoted on the right channels and the plan is implemented properly and timely.

After all, no matter how well Retailer plan his campaigns, they sometimes don't achieve the results expected. Due to this, a Retailer needs to know when a campaign is performing poorly, so it can keep everything on track and make the required improvements either for on-going campaign or for its next campaign.

📨 Powerful role of automation

Managing a campaign from creation, tracking, analysis can be an exhausting process; particularly if that campaign exists on multiple channels.

Automation can help Retailer to streamline the processes at all stages of the campaign. Retailer can also ensure campaigns are optimised by tracking campaigns by their type, across all channels, Retailer will know which product is performing and which one is not and benchmark performances among its Stores.

During its Campaign Analysis phase Retailer will be able to get all key insights to take corrective actions for its next campaign if needed.


🖥️ Make it happen in Ulys CRM

How to Create Campaign in Campaign Management in Ulys:4 Simple Steps

Step 1: Select the Campaign Date, Campaign Name, and Type of Campaign.

Step 2: Select your Customer List by selecting Customer List in ULYS or upload the Customer List file.

Step 3: Select the Store Distribution for a Campaign.

Step 4: Select Promo Products and fill in Promo Product Details. Once all fields are added, finally click on 'Create Campaign'.

Once Campaign is created and reach the end of Campaign period. To see the Campaign result, you can access the Campaign Analytics under the Promotion Menu.