🎓 Definition

Promotion intensity is the ratio between sales generated by promotion compared to total sales during the same period. If the total sales are 100 and 20 were generated from items on promotion, the promotion intensity is 20%.


🖥️ Make it happen in Ariane

How to access Promotion intensity in Ariane4S: 2 Simple Steps

Step 1: Select the Promotion Evolution Menu in the Promotion Menu Bar

Step 2: Select Option in the Filter Menu and choose the period and hierarchy level you want to measure.

And here it is.