🎓 Definition

The churn rate, also known as the attrition rate, or customer churn, defines the percentage of customers who stop doing business with an entity compared to the total number of Customers. For example, it can be the percentage of service subscribers who discontinue their subscriptions – de facto or by stopping their shopping - within a given time period.

🖥️ Make it happen in Ulys CRM

How to access Churn in Ulys:2 Simple Steps

Step 1: Select Buying Pattern under the Behaviors Menu in the Menu Bar.

Step 2: Select the Option in the Filter Menu and select the frequency and period you want to measure.

And here it is. The Churn customer will appear in the Loyal Customer Composition widget.

You can also extract the List of Customers who are identified in each segment of Loyal Customer Composition from the Table icon.