Growth can be defined in different scopes. Below are the most frequently. Growth can be expressed in % (for example, the market share grew by 1%, from 4% to 5%) or in points (in the same example, the market share grew by 25 points).
It is also important that growth measurements depend on the periods that are compared.
- Like for Like (LFL)
When 2 periods are compared with the same number of stores. If some new stores have been opened during the period, they are not considered. LFL growth defines the organic growth of existing stores
- Year to Date (YTD)
Year to date (YTD) refers to the period beginning the first day of the current calendar year or fiscal year up to the current date. YTD information is useful for analyzing business trends
- Monthly Average Total (MAT)
MAT can be used in comparison: MAT this Year compared to MAT last year. It corresponds to the monthly average for the last 12 months. For example, if we are in September, MAT TY (This Year) corresponds to the average of the period from October 17 to September 18. MAT LY (Last year) would the correspond to the average of the period from October 16 to September 17.
🖥️ Make it happen in Ariane CRM
How to access Growth measurement in Ariane4S: 3 Simple Steps
Step 1: Select Value and Volume Growth in the Sales Menu in the Menu Bar
Step 2: Select Option in the Filter Menu and choose the KPI you want.
Step 3: Select the period at which you want to measure your KPI growth.
And here it is.