๐ŸŽ“ Definition

A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. It is usually embodied by a system of Card, physical or digital, which enables Customers to both accumulate and redeem points โ€“ or any other internal currency โ€“ as they shop.

Over time, Loyalty Programs have evolved from a Points Bank positioning to a promotion factory as well as ย active Communities where several benefits and advantages ย - involving 3rd and related parties - are offered to its members.

๐Ÿ’กThe major ongoing trends in Loyalty Programs are:
  • Increase of the Customer Centric-Evolution
  • Review the Financial and Economic Models of Loyalty Programs
  • Presence in various eco-systems and marketplaces
  • Increased convergence with payments and Touch-Free
  • Data Security
  • Ever evolving member expectations