๐ŸŽ“ Definition

These are the several steps a customer will go through from the first interaction with the Loyalty Program (information quality, simplicity and easiness of access), then the registration itself, and the several interactions the retailer will have with her during the first weeks of her experience as a new member of the Loyalty Program Community.


This is a Retail CRM area which is often forgotten by retailers, although it might be one of the most important components of any CRM Strategy. Letโ€™s remember that there is the word Relationship in CRM. And like for all relationships, a good start can promise a great future.