🎓 Definition

A group of Loyal Customers classified by Recency and Frequency scores – Number 1 is the lowest score while number 5 is the highest score.

For example, if the Loyal Customers shopped yesterday, they get 5 scores for Recency. If they shop very often, they get 5 scores for Frequency. So, Loyal Customers who shop very often and purchased very recently, ULYS identifies them as “CHAMPION” customers.


🖥️ Make it happen in Ulys CRM

How to access Advanced RFM analysis in Ulys:2 Simple Steps

Step 1: Select Advanced RFM Menu from Segmentation Menu Bar.

Step 2: Select the Option in the Filter Menu and select the period you want to measure.

And here it is.

Customer List within each segment is also available to download.