๐ŸŽ“ Definition

House wife basket are the products which are the most found in the baskets of Customers. The products that are the most frequently found in the Housewife Basket are therefore the products with the highest penetration rate (see Basket Penetration)




Product Penetration 

[Total Number of baskets containing specific products] รท [Total Number of baskets] 


The products present on the highest tier of the Housewife basket should be in all Stores 


Products present on the Housewife Basket are sensitive. Special attention to their selling price, when compared to the competition, is required 


Planned promotions of Housewife Basket Items are a sure traffic driver. They should be accompanied with more premium items to balance the margin mix. 

๐Ÿ–ฅ๏ธ Make it happen in Ulys CRM

How to access Housewife basket (HWB) in Ulys.

Step 1: Select Housewife basket under the Behaviors Menu in the Menu Bar.

Step 2: Select the Shopper type, Promotion Filter and period.

And here it is.